referral process as a service
it's not just about the technology
To create a successful referral program at the enterprise level, it takes more than just software. We have deep knowledge of referral program best practices based on successful deployments across clients with sophisticated business models and omni channel marketing strategies.
We focus on 8 defining foundational aspects to deliver results:
Existing business model & acquisition strategies
- Assign referral team leader to thoroughly discuss program goals, objectives and desired outcome.
- We blueprint and visually document existing customer acquisition channels.
- Create an action plan and scope of work with all requirements.
Clear Call to Action
- What’s in it for sharing with friends
- Friend offer must be easily redeemed
- Reinforce the offer when the friend clicks and lands on website
Compelling Content
- Treat every sentence like a paragraph
- Less is more
- Optimize the call to action (A/B testing)
Meaningful Rewards
- How and when to earn a reward
- Match reward to buyer preference
- Meaningful reward to friends
Referral Program Entry Points
- Landing Page
- Pre
- Post Purchase Overlays
- Blogs
- All Emails
- Dedicated Page on Site
- Ribbons
- Member Account
Testing
- > Build Campaign
> Measure Campaign
> Learn - A/B Testing
- Multivariate Testing
- Learn and change for optimal results