ReferralClix

INSIGHTS AND ANALYTICS

ReferralClix measures every aspect of the referral funnel, giving unparalleled insights into the referral program in one powerful dashboard.

Participation Rate

Participation Rate

Average 3.1 shares per customer

  • 7% - OK
  • 15% - Good Job
  • 30% - Awesome
Share Rate and Type

Share Rate & Type

How many shares (referrals) from customers that participate in the referral program

  • 1 share - OK
  • 2 shares - Good Job
  • 3 shares - Awesome
Friend Visits

Friend Visits

How many times friends of the referrer accessed the referral link

  • 1 visit per share - OK
  • 2 visits per share - Good Job
  • 4 visits per share - Awesome
Conversions

Conversions

Amount of visitors who were converted to customers

  • <4% - OK
  • 8% - Good Job
  • >12% - Awesome
Lifts on Revenue

Lift on Revenue

Increase in revenue from referrals

  • <5% - OK
  • 5% - 12% - Good Job
  • 25% - Awesome
Cost per Acquisition

Cost per Aquisition

Compared to display advertising ($20-$40 CPAs), typical PPC ($30), or retargeting ($12), referral programs are much more efficient.

  • $15 CPA - OK
  • $5 - $8 - Good Job
  • <$5 - Awesome